Trapped in a marketing mind-set that sees advertising as the only proven way to achieve brand visibility, organizations are now recognizing the formidable power of sales promotions to bring consumers face-to-face with the brand... & achieve sales objectives. In fact, no other marketing tool can issue a more vociferous call-to-action than well thought-out and properly executed sales promotions. The case for sales promotion is further strengthened, given the prevailing recessionary sentiments.

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